Landing Page Sampler

Olson's Hi-Fi
Campaign Concepts

Three progressive iterations of the social media landing page. Each version builds on the last, refining the design, copy, and conversion strategy.

V1 The Hook

Bold & Emotional

High-impact hero, dual-pillar layout, A/B/C lead gen model. The foundation — strong visual hierarchy with emotional copywriting.

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V2 The Refinement

Scroll Animations & Polish

Scroll-triggered reveals, brand marquee, monospace accents, testimonial section. Better micro-interactions and visual depth throughout.

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V3 The Showstopper

Maximum Impact

Parallax hero, floating CTA, bento grid, noise texture, orb effects, dual testimonials. The full production — every detail polished.

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V4 The Natural

Personality & Warmth

Fresh creative direction. Warmer copy voice, "Pro Tip" callouts, icon-driven feature grid, tag-based categories, taller side-by-side world cards. Feels like a person, not a brochure.

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Evolution Notes

V1 → V2: Scroll-triggered reveals, brand marquee, JetBrains Mono accents, testimonial, arrow CTAs, refined spacing.
V2 → V3: Parallax hero, floating CTA, bento grid, noise texture, orbs, play overlay, dual testimonials, stats column.
V3 → V4: Fresh direction. Warmer copy voice, "Pro Tip" callouts, icon feature grid, tag pills, taller world cards, rounded corners, softer palette.
All versions: Mobile-first, dark luxury aesthetic. "Sophisticated Curation" voice. Dual-pillar (Studio + Cinema). All CTAs → olsonshifi.com.
Olson's Hi-Fi Landing Page Concepts · 2026